Don Imus Does it Again

It's hard to believe that Don Imus would even think about saying anything that could be thought of as a racist remark following the fall out from his previous incident with the Rutgers women's basketball team.

Yet I woke up yesterday to read that once again, Imus is in the news for his comments, this time towards Adam "Pacman" Jones.

From ESPN:

Don Imus said Tuesday morning on his radio show that he was trying to "make a sarcastic point" with his latest on-air remarks about race, but that they had been misunderstood.

Imus called the flurry of criticism surrounding the comments "ridiculous" and said that his program's cast is now more diverse than ever -- and includes a black producer and two black co-hosts, a man and a woman.

It's completely understandable that his remarks may have been misunderstood or taken out of context, but Imus, come on man.

In the first place, don't even put yourself in a position where your comments could even be questioned. I'm sure that you're a smart man or you would not have made it as far as you have in your career. But there are repercussions for your actions and especially after the last incident, you should be more aware of what you broadcast on your show.

You dug a hole once, now you've done it again, albeit a "misunderstanding to you. I understand that there is the "shock" value in radio but eventually you're not going to get another chance. Think before you speak Imus. You may not get a third chance!